During the nearly interminable presidential campaign we were bombarded with constant images of You-Know-Who. We heard every word he uttered, every bizarre tweet he posted, and saw video records of his every convoluted thought…ad nauseam.* News outlets, whether print, online, or broadcast/cable seemed intent on making sure that we did not forget who he is (as if we could). We simply could not escape him unless we opted to drop out and go dark.
Why does this matter? Did the constant media exposure of You-Know-Who serve to diminish our abhorrence of everything he said and did, in an unthinkable kind of way? Were we worn down by seeing and hearing him at every turn? Did it become bizarrely normal to see You-Know-Who and associate him with the presidency? Yes, a lot of us responded with revulsion at the man’s ideas, words, and goals for America, but we became accustomed to him.
That constant exposure has not changed since the election. Now that he is president (I shudder at the thought), we are hearing his name even more. This constant exposure may be making him seem even more (dare I speak it?) acceptable just because he’s alway’s there. We keep hearing the “T” word right after “President.” This should not be normal to us.
My “revolt” here is not to add to the name exposure, no matter how little. Names have power and I refuse to add to his power–even one single iota–by using his real name. I’ve heard people say “He’s not MY president.” Well, due to the workings of the Electoral College system, he is the president. President You-Know-Who.
*This word is definitely appropriate here, as it means a topic, discussion, or argument that continues to the point of generating nausea.